Offsetting behavioral costs with personal attitude: Identifying the psychological essence of an environmental attitude measure

Identifying the essence of a latent psychological attribute captured by measurement instrument requires more than glance at measure's indicators or confidence in an established practice. It demands exploration nomological network which (e.g., environmental attitude) is theoretically anticipated to operate. With our study, we aimed identify General Ecological Behavior (GEB) scale as Campbell-paradigm-based measure attitude. In empirical test (N = 183), juxtaposed two estimated parameters—behavioral costs and what believed represent attitude—with real costs. To do so, were manipulated objective waiting times that differentiated between otherwise identical pro-environmental behaviors. Our findings corroborate idea GEB's cost estimates reflect actual behavioral Furthermore, progressively increasing expected progressive impediment behavior that, according Campbell's paradigm, attitude presumed offset.